Providence Swedish Choice Campaign

The ask:
Create a Brand Choice campaign for Providence Swedish Puget Sound, focusing on exceptional care and clinical excellence for key service lines: Heart, Maternity, and Cancer.

The solution:
By conducting in-depth patient interviews to uncover inspiring, first-hand stories that illustrated the profound impact of Providence Swedish’s care. These authentic narratives, shared in the patients' own voices, formed the foundation of a compelling multi-channel campaign designed to connect with the community on an emotional level. The campaign not only reinforced trust in Providence Swedish’s exceptional care but also showcased the deep, human-centered commitment of the organization.

Agency: Rupert