Dodi Monahan
Brand & Integrated Marketing
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PepsiCo Imag!ne
Brand Positioning / Visual ID / Brand Guidelines / Packaging / Retail POS and Activations / Website / Social & Digital Content
The ask:
PepsiCo came to us with the name, Imag!ne, and a motto "fueling creativity", to create the brand for a new healthy snack food for kids.
The solution:
Building on the creative ingredients of the name "Imag!ne", we crafted a brand visual ID reminiscent of a kid's carefree doodles in a notebook, bringing to life a wholesome and fun world of rocket ships, shooting stars, raccoons and rainbows. With a proven packaging direction in hand, we developed brand guidelines, POS materials, website and social media assets, trade show experiences and more—all designed to inspire trust in parents and imagination in kids.
Agency: Tether
