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Microsoft ALT

Strategic Positioning / Script-Writing / Creative Vision and Collaboration / Website UX / Web Design and Development / Agency Management

The ask:
Microsoft Strategic Missions Technology wanted to develop a story-telling initiative to further drive the awareness of Microsoft as the leader in innovation and the future of technology, Microsoft ALT: The Future from an Alternative Perspective.

The solution:
Through in-depth interviews with some of Microsoft’s top scientific leaders across the global organization we set out to tell stories of ground-breaking scientific innovations that aim to solve some of the world’s hardest problems. In partnership with TriFilm, we crafted the scripts and the visual story-arc to bring these incredible stories to life. In addition, we created and an evocative, interactive website experience to allow the viewer to dive deeper into these amazing stories and how Microsoft was leading the way.

Agency:
Tether
Partnership with Trifilm, Inc

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